For Christmas 2023 I gave my mother a gift that had been swirling around my mind for a while. When I was a kid she and my aunt sold small cosmetics under the line Body Brews and after about two decades I decided to revamp the brand with a not-so-subtle nod to my moms initials on my report cards; a simple cursive 'J' and 'B' (with few creative liberties) make up their 'Double B' logo. Shown here on a backdrop of lavender to accentuate the use of natural botanicals in their formulations.

Above you'll find snippets of a brand asset booklet that went along with the gift. Note the wide-ranging color palette with a nod to the earthly ingredients found in the products and three neutral tones celebrating a diverse range of skin tones. A heavily-padded outline of the Double B (a conspicuous clover shape) also serves as an outline creating a clever illustration of a flower as pictured on the retail bags below.

Again taking inspiration from old-fashioned and natural forms, you'll find another interpretation of the Double B. Inlaid inside of a the same rounded clover shape of the flower motif makes the 'Stamp' logo. Simple and with no word mark, this gives room for the simplicity of the content and the unapologetic, full-bleed expression of color. The key to the Body Brews look is fun, modern, and botanical without the pharmaceutical-grade-cleanliness of other modern cosmetics brands.